Avanquest Software Launches Advanced Customisable Mobility Solutions at Mobile World Congress in Barcelona

Latest OEM Solutions Meet Mobile Operator, Manufacturer and ISP Needs for Convergent next Gen Software and Services

News release
10th February 2009


Avanquest Software, a leading developer of state-of-the-art consumer and OEM software for mobility and telecommunications, will showcase its complete line up of advanced mobile and Web solutions for network operators, ISPs and device manufacturers at the annual GSMA Mobile World Congress. The premier event of the worldwide wireless industry takes place in Barcelona on 16th-19th February 2009. The Avanquest Software stand is located in Hall 1, Booth 59.


Visitors to the Avanquest Software stand will experience a broad range of dynamic new innovations, from sharing and synchronising solutions to PC optimisation and backup. Avanquest Software is leading the way in mobility, Internet and PC convergence to deliver a range of consumer and business services for wireless operators, ISPs and equipment manufacturers.


Heading the new Avanquest Software product line up will be a fully-featured version of SendPhotos, a robust online photo-sharing ecosystem that provides certified support for more than 140 mobile devices from leading manufacturers. Supporting the world’s first Android-powered smartphone, the TMobile G-1, Avanquest Software’s SendPhotos also offers compatibility with the latest Apple iPhone, Blackberry’s Pearl, Curve, Storm and Bold devices, plus millions of S60 and other Symbian-based smartphones in the marketplace today. Providing true convergence via PC client, device client and remote web access, SendPhotos enables delivery of the latest value-added converged services to operator and ISP customers worldwide.


Avanquest Software will also premiere at Mobile World Congress a true local synchronisation and multimedia management solution for the Android platform. This enables Android-powered devices to deliver multimedia capabilities comparable to the iTunes user experience. Amid growing Android OS support by device manufacturers, the thin-client solution employs a USB connection to work directly with Avanquest Software mobility tools, thus standardising data transfer between the Android-OS device and Windows-based PC and enabling PIM sync and management of music, playlists and other multimedia content.


The growing family of Avanquest Software mobility products showcased at Mobile World Congress includes Mobile Phone Companion, the web-synchronised, PC widget version of Mobile PhoneTools, the world’s leading Windows-based mobility suite with more than 280 million copies sold worldwide. Also on show will be 3G Connection Manager, a powerful new high-speed cellular Internet access management tool, designed for both GSM and CDMA networks and optimised to run on the latest generation of ultra-lightweight and ultra-portable netbook PC devices.


Additionally, Avanquest Software will preview its forthcoming WebEasyLive.com solution for the ISP market. This is a customisable SaaS ‘no programming’ website builder that leverages the powerful Adobe® Flex®3 Framework to let ISPs expand their service offerings to businesses and consumers, providing anytime, anywhere maintenance and easy remote update of ISP-hosted websites.


“Avanquest Software will demonstrate at Mobile World Congress its ongoing ability to develop advanced, customised solutions that proactively address changes in the mobile industry and meet the needs of network operators as well as mobile device and accessory manufacturers worldwide,” said David Wright, President of Avanquest Software’s OEM Division. “Following 25 years of successful Avanquest Software product introductions, these new offerings show Avanquest Software’s continued leadership in technology trends.”


The Avanquest Software GSMA Mobile World Congress exhibit stand is located at Booth B59 in Hall 1 and will feature:

SendPhotos – The new fully-featured interactive photo sharing version of Avanquest Software’s SendPhotos is the only all-in-one photo sharing solution to provide certified support for more than 140 mobile phones from leading manufacturers in the market today. The online digital imaging ecosystem leverages the convergence of mobile phone, PC and Web 2.0 technologies to enable friends and family to instantly and securely share and exchange favourite photos and digital images virtually anytime or anywhere over the Web, from their PC or their mobile device.

Mobile Phone Companion – The new web-synchronised version of the market leading Mobile PhoneTools PC-cellular synchronisation suite, Mobile Phone Companion is a modular product with a customisable download web-portal interface for network providers and mobile device manufacturers. Installed on the PC and to the device, the solution enables on-demand user download, activation and anytime access from the PC or mobile web browser to the solution’s features, including: Contacts, Calendar, File Manager, Video converter, plus social-media sharing with user-designated contacts of images, photos, videos or calendars. Mobile Phone Companion integrates with SendPhotos, Flickr, Picasa, YouTube and other popular Web 2.0 content sources. It is also compatible with socialnetworking sites Facebook, MySpace and LinkedIn, plus other anticipated services, such as Google Maps and utilities like PayPal, for shopping and payment. Mobile Phone Companion’s Web 2.0 portal is an open platform on which additional features and functionality can be built by third party developers.

3G Connection Manager – A powerful 3G network connection management tool available in 20 languages and customised to a device manufacturer or network operator’s ‘look and feel’. 3G Connection Manager lets mobile subscribers using light-weight portable PC devices manage data connectivity across international borders with automatic reconfiguration of 3G connection settings for hundreds of local networks worldwide. Travellers who purchase local SIM cards can receive hasslefree, wide-area data access without expensive roaming charges and enjoy the ability to send and receive SMS messages and manage contacts on the subscriber’s SIM card while travelling.

WebEasyLive.com – This fully functional demo site will highlight Avanquest Software’s offering for the ISP market, providing consumers and businesses with fully-editable and easily maintained sites using Web 2.0 technology. This includes fully-featured WYSIWYG editing that gives users control over every element of style, layout and content, without forcing them to write a single line of code. At WebEasyLive.com, users can easily create their own website, with thousands of web page templates and designs to choose from. WebEasyLive.com can be fully personalised and tailored to any ISP’s sales and marketing strategy, while providing the option of linking the WebEasy design and setup tools to Avanquest Software’s or the ISP’s own payment and hosting platforms.


More information about Avanquest Software’s family of OEM solutions for the mobile and telecom industry is available online at: www.avanquest.com/oem


About Avanquest Software
Avanquest Software is one of the world’s leading software developers and publishers, marketing through Retail, Corporate, OEM and Direct-to-Consumer channels. With 600 employees and approximately 200 engineers in Research and Development, the company is committed to innovation in the design, development and publishing of easy-to-use and affordable software. Avanquest Software is listed on Euronext (ISIN FR0004026714) since December 1996. Additional information is available at http://www.avanquest.com or http://about.avanquest.com.


For further information please contact:
Matt King / Stephen Denton
Media Safari
Tel: +44 (0) 1225 731 388
mattk@mediasafari.co.uk / stephend@mediasafari.co.uk


Tuba Kocaefe
Press Relations for Avanquest Software
Tel: +33 (0)141 271982


Christine Sauvaget
Communications & Press Relations
Tel: +33 (0) 141 271982