AVANQUEST SOFTWARE | FY 2010/11 Corporate Brochure 3

O ur business as a consumer-software publisher is undergoing a profound change. While software today is at the core of the entire digital economy, the way applications are consumed and used has completely changed. It all began with the arrival of downloading in the 2000’s which gradually took away market share from the traditional sale of software in retail stores. This evolution has speeded up in the last few years with the emergence of applications accessible from anywhere, from a computer, a Smartphone, a digital tablet or even a connected TV. With the Cloud, it’s no longer necessary to install a software program in order to access it.

Very early on, Avanquest was able to take up this challenge and position itself for this change, and the 30%+ sales we now make online is proof of this. Today we have to go further with an ambitious and winning strategy that offers our customers all of our applications, regardless of where they are or what kind of terminal they’re using.

We achieved this by investing heavily throughout the year to develop the Web-to- Print business; by offering mobile services in the Cloud; and by developing software communities. We want to go even further, and the 2011-12 financial year is devoted to expanding this strategy and developing highly innovative online applications and services.

Our objective for Avanquest in 2012: to reinvent ourselves again, to offer our customers the best in the world of software technologies.

AVANQUEST SOFTWARE IS REINVENTING ITSELF AND SHIFTING QUICKLY TOWARDS ONLINE APPLICATIONS AND SERVICES

Bruno VANRYB

Co-founder and Chief Executive Officer of the Avanquest Software Group

Roger POLITIS

Co-founder and Chief Technical Officer of the Avanquest Software Group

A MESSAGE FROM THE FOUNDERS