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AVANQUEST SOFTWARE | FY 2010/11 Corporate Brochure 9

ON THE STOCK MARKET

2011/12 STRATEGY AND OUTLOOK

STRATEGY AND OUTLOOK

OUTLOOK

In keeping with its strategy blending internal and external growth, Avanquest is boosting its R&D investment to speed up the shift in its business model towards online sales and associated SaaS-type services and is staying tuned to any opportunity for external growth that can help deploy its online strategy.

SPEEDING UP THE ONLINE STRATEGY

Given the rapid shift in software markets from offline to online, Avanquest, which already has a good presence on the internet, is investing in the development of online sales and online access to applications focusing on three main areas:

aunch of mobile applications and software suites on all smartphone and tablet platforms (iPhone, iPad, Android and Windows) thanks to its proprietary content and technologies;

orldwide development of Web-to-Print (remote printing of graphic creations) based on the SimplyToImpress.com, PhotoAffections.com, CanvasWorld.com and Carteland.com web sites;

witch to SaaS mode for the utility software line in order to generate recurring revenue and shift offline content to online offers.