AVANQUEST SOFTWARE | FY 2010/11 Corporate Brochure 5
GROUP SHIFT
2011/2012 FINANCIAL YEAR: SPEEDING UP THE GROUP’S SHIFT
THE KEY COMPONENT TO THE GROWTH STRATEGY
IN A MARKET ENVIRONMENT WHERE OFFLINE SALES OF CONSUMER
SOFTWARE IS CHALLENGING, AVANQUEST’S OBJECTIVE IS TO SPEED
UP THE SHIFT TOWARDS ONLINE AND THE CLOUD IN ORDER TO
RESPOND TO NEW FORMS OF CONSUMPTION. IN 2011-12 THE GROUP
IS PREPARING TO LAUNCH NEW ONLINE VERSIONS INCLUDING
SUBSCRIPTIONS, RECURRING REVENUE AND ASSOCIATED SERVICES
FOR ITS LEADING SOFTWARE PRODUCT LINES.
IN 2011/12 INNOVATION,
ACQUISITION OF CARTELAND On October 6, 2011, the Group announced the acquisition of Carteland, a French specialist in the design and printing of announcements and greeting cards on the internet:
Avanquest Software is enhancing its Web-to-Print activity, which has a major potential market in Europe and in the United States, where Avanquest has demonstrated its strength with impressive growth.
Acquisition of this pure web player fits into the Group’s strategy to speed up its shift to online and offers excellent prospects for growth in France and Europe.