Director of Online Marketing - USA
How does marketing exciting products in one of the leading industries in one of the greatest places in the world sound to you? Now add the security of doing it for a $150m+ revenue company. Sounds good? Contact us right away if you think you have what we are looking for.
The company
Founded in 1984 Avanquest Software has grown through internal growth and mergers and is now among the top five publishers* of best-selling software designed for home and family use, education and small business users in the United States. US headquarters are in Calabasas, CA, and with offices located in Pleasanton, CA, Denver, CO, France, Germany, UK, Italy, and Spain, Avanquest Software products are marketed in over 100 countries, through e-commerce, OEM partnerships and a range of reseller channels.
Because of the expanded scope of our ebusiness we now have a position in the Web Division available. This is the highest growth and very exciting part of our business, staffed by high energy, entrepreneurial minded people.
For more information about us see: www.avanquest.com
The job
We are looking for someone to manage our online marketing to consumers and small businesses in North America. The position will be based in either Calabasas or Pleasanton with occassional in-state trips required. Travel to Paris, France 3 or 4 times a year is important to maintain communication and synchronization with our Global Online Marketing Team.
The position will take ownership and accountability for the performance of the web team in North America. You will develop plans and coach your high performance team to achieve the quarterly and yearly goals you will set. The team will work to achieve these goals through all the online and interactive marketing techniques you can deploy and you will also be responsible for the management and optimization of the Avanquest North American web sites.
The person
To be successful in this role you will have excellent online marketing knowledge based on 5+ years experience of web based interactive marketing using the range of skills you will have learned doing a similar position. You would have experience using online techniques, specifically site merchandizing, email marketing, online promotions, PPC and SEO. Ideally you would also have worked in the software or IT business - but we can train a candidate who is strong in all other areas. In the perfect world you will have had full business responsibility of an e-commerce site.
Here are a few of the attributes you will need to be successful in this postion:
- Ability to manage multiple simultaneous multi-tactic promotions and related action items across functional organizations.
- Passion for testing of programs and analysis of related metrics.
- Comfort level with creating strategic plans with full P&L responsibility In concert with upper management.
- Superb communications skills to keep extended audience aware of accomplishments, updates, deadlines and requirements.
- Technical problem solver that can work seamlessly with technical teams to drive required changes to web properties and tools.
- Excellent team management capabilities to keep a talented team of online marketers engaged in key programs to meet comppany goals.
- Creative program creation to maximize Average Order Values and Return on Ad Spend performance.
* (excluding Microsoft).
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